Google promotions disapproved: shipping code required
Google rejected the promotion because free shipping or the advertised benefit requires a code that is missing or inconsistent.
Symptom
Google approved the promotion setup flow, but the offer is not eligible because the redemption requirement is unclear or missing.
Exact cause
Google flagged this state because a promotion in your Merchant Center account has been disapproved. Check the specific disapproval reason in your Merchant Center dashboard and address the underlying issue.
This usually happens when the storefront promise, promotion settings, and checkout behavior disagree about whether a code is required.
Which system wins
Google promotion review has two stages: policy review and SKU review. Under review is usually a wait-state, while a disapproval means the promotion details, landing-page promise, or redemption behavior failed Google’s review.
Correct edit point
Fix the promotion mapping first: align the Merchant Center promotion settings, redemption code requirement, and the live landing-page copy.
Manual fix steps
- Open Google Merchant Center → Marketing → Promotions.
- Find the disapproved promotion and check the reason code.
- Fix the issue (e.g., ensure the promo code works, discount is applied correctly, terms are clear).
- Resubmit the promotion for review.
Validation steps
- Test the promotion on the live storefront, including the redemption code or landing-page promise.
- Check Merchant Center promotions for the current review stage and exact disapproval reason.
- Resubmit the promotion and expect policy review plus SKU review before it can go live.
Expected resolution time
Resubmitted promotions are reviewed within 12–24 hours.
Scan your store for this exact issue
Check whether your storefront is showing the same public signal problem described in this article before you connect the app. Start with promotions disapproved shipping code required.